Why is this happening?
There are three main factors involved with the flourishing of sweepstakes on Facebook.
- Audience. Any platform that has a lot of users is going to attract these games, because the whole reason they run them is to raise awareness for their product or brand. The bigger the audience, the better the result.
- Social sharing. The holy grail of these promotions is to gain "viral lift", where people tell their friends and they tell their friends. Facebook is built around this kind of viral sharing and so is the perfect tool for viral lift.
- Sweepstakes platforms. A number of companies have launched recently that allow companies to quickly and cheaply run sweepstakes on Facebook. Now companies that in the past could not have afforded a web site and a full sweepstakes can quickly and cheaply set up a Facebook page and put a sweepstakes on it.
Well, more sweepstakes and instant win games means more prizes available, so this is a good thing. A very good thing. And a lot of these are very small, meaning not that many people know about them, meaning the odds of winning prizes are better.
Unfortunately for us, Facebook did a number of things that made it hard for Win.ly to work with it.
- First of all, it wouldn't allow us to put the Win.ly toolbar at the top.
- Secondly, since all these promotions happened on the same website (www.facebook.com) we weren't able to get an estimate on how many people were playing.
Luckily, we had a series of breakthroughs recently that now allow us to work with Facebook prize games. The biggest was an innovate way to estimate traffic to each game. We can't tell you how, as it's a trade secret, but it works and we now can closely estimate how many people are playing each of these games.
Once this discovery was implemented we devised a way to allow you to still rate and remember wins on Facebook pages that don't allow the toolbar. If you notice when you play a Facebook prize game now, instead of placing the toolbar on top of the Facebook game, it shows it back on the Win.ly page.
So once you return from the game and your results are still fresh in your mind, you can simply check of your like/dislike and whether you won right there and then close the popup and return to browsing.
We hope all the new Facebook prize games will make winning prizes with Win.ly even more fun. If you don't have a Facebook account, it's very easy to sign up and it's free.
P.S. Do you think we should mark Facebook games in the directory so you know before you click? Let us know...